Serbia, a Facebook’s guinea pig
In five countries of the world including Serbia, Facebook is testing a new formula: only sponsored contents are visible to the whole users. In one week, the rates of presence on the pages of independent media have thus collapsed. In Vučić’s Serbia, social networks had been so far the only alternative to traditional media, heavily controlled by the government.
This publication has been produced within the project European Centre for Press and Media Freedom, co-funded by the European Commission. The contents of this publication are the sole responsibility of Osservatorio Balcani e Caucaso and its partners and can in no way be taken to reflect the views of the European Union. The project’s page
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